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Blog: measuring and specifying B2B SaaS link building
Nine notes on the part of the work that gets asserted rather than measured — how many links a page actually needs, which publications are worth reaching, and what to hold an agency to once the retainer starts.
N-01
How Many Backlinks Do You Actually Need to Rank?
There is a real number and it is calculable in about ten minutes. The subtraction that produces it, what a typical B2B SaaS gap looks like, and why 'it depends' is an evasion.
Specification · 11 min
N-02
How to Run a Competitor Link Gap Analysis
The full procedure for finding competitor backlinks and turning them into a ranked target list. Two hours, any backlink tool, and the only defensible basis for setting monthly volume.
Selection · 11 min
N-03
Topical Relevance Versus Domain Rating
When a DR 45 trade publication beats a DR 72 general-business site and when it does not. How relevance is scored, and the high-DR low-traffic pattern that signals inventory built to be sold.
Selection · 11 min
N-04
Anchor Text Distribution for B2B SaaS
Model the twelve-month anchor profile before the first pitch, or assemble it by accident. Target proportions, why exact-match stays scarce, and how to audit what you already have.
Specification · 11 min
N-05
Link Velocity: How Fast Is Too Fast
A site that earns four referring domains a month for two years and then eighty in a fortnight has told Google something. What a defensible acquisition ramp looks like.
Measurement · 11 min
N-06
How to Build a B2B Publication Target List
Seven sources for candidate publications, five filters worth applying, and how to score what survives. The list is the asset; everything after it is execution.
Selection · 11 min
N-07
The B2B Buying Committee and What Each Member Reads
Five to eleven people influence a mid-market software purchase and none share a reading list. How to map link targets per persona instead of per company.
Selection · 11 min
N-08
Measuring Link Building Against a Nine to Eighteen Month Sales Cycle
A link placed in March influences a deal closing next January. Which leading indicators to report monthly, which lagging ones to hold, and how to explain the gap to a board.
Measurement · 11 min
N-09
Link Building KPIs That Actually Mean Something
Six metrics worth a dashboard slot, four that are decorative, and one almost nobody tracks that predicts programme outcomes better than the rest.
Measurement · 11 min
Rather have it measured for you
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